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Why we chose road less travelled.

It is better to travel on road less travelled than to travel on road frequently travelled. It gives us opportunity to express ourselves more and push our limits to maximum. You will be wondering what we are talking about. We are talking about our path we have chosen. Working on electric vehicles segment and that too with limited resources available is always challenging. 

It is well known fact that in India the EVs industry is at nascent stage. The market of EVs is evolving but lot has to be done yet. The best thing is we have not done it. Right from framing convenient policy to building charging infrastructure, nothing has been done yet. The government is as silent as grave. Government changed its target of going 100% electric by 2030 to 30% electric by 2030. This indicates that govt is unclear regarding it's setting a goal for electric vehicles. Even many leading online News claimed that the goal of 30% electric by 2030 is unrealistic. With less production of EVs and high cost with less subsidy has made the target impossible to achieve. There is no awareness campaign run by government to make citizen aware of importance of EVs and its long-term benefits. So, it clearly indicates what is the future of EVs and where it is heading to.

In this scenario we have to continue on our decided path. With available resources and talent, we have to work and make our dream come true. We know very well that if we keep complaining and give excuse to system then we will not be able to achieve our goal. Involving young educated generations will help to achieve our goal. We know many young start-ups are playing an important role in making current EVs more efficient and cost effective. So, to achieve our goal it is important to move constantly towards goal. However, government recent initative of Make in India, Vocal for local and Atmanirbhar bharat has given a ray of hope. But for how much time this ray of hope remains only time will tell it. We are sure that walking on this path together will yield positive result but it will take time.

But for the time being we have to continue on path that are full of challenges and push our limits as much as we can.

“Be fearless. Have the courage to take risks. Go where there are no guarantees. Get out of your comfort zone even if it means being uncomfortable. The road less traveled is sometimes fraught with barricades bumps and uncharted terrain. But it is on that road where your character is truly tested And have the courage to accept that you’re not perfect nothing is and no one is — and that’s OK.”
― Katie Couric

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