Utsayan Motors


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Why we chose road less travelled.

It is better to travel on road less travelled than to travel on road frequently travelled. It gives us opportunity to express ourselves more and push our limits to maximum. You will be wondering what we are talking about. We are talking about our path we have chosen. Working on electric vehicles segment and that too with limited resources available is always challenging. 

It is well known fact that in India the EVs industry is at nascent stage. The market of EVs is evolving but lot has to be done yet. The best thing is we have not done it. Right from framing convenient policy to building charging infrastructure, nothing has been done yet. The government is as silent as grave. Government changed its target of going 100% electric by 2030 to 30% electric by 2030. This indicates that govt is unclear regarding it's setting a goal for electric vehicles. Even many leading online News claimed that the goal of 30% electric by 2030 is unrealistic. With less production of EVs and high cost with less subsidy has made the target impossible to achieve. There is no awareness campaign run by government to make citizen aware of importance of EVs and its long-term benefits. So, it clearly indicates what is the future of EVs and where it is heading to.

In this scenario we have to continue on our decided path. With available resources and talent, we have to work and make our dream come true. We know very well that if we keep complaining and give excuse to system then we will not be able to achieve our goal. Involving young educated generations will help to achieve our goal. We know many young start-ups are playing an important role in making current EVs more efficient and cost effective. So, to achieve our goal it is important to move constantly towards goal. However, government recent initative of Make in India, Vocal for local and Atmanirbhar bharat has given a ray of hope. But for how much time this ray of hope remains only time will tell it. We are sure that walking on this path together will yield positive result but it will take time.

But for the time being we have to continue on path that are full of challenges and push our limits as much as we can.

“Be fearless. Have the courage to take risks. Go where there are no guarantees. Get out of your comfort zone even if it means being uncomfortable. The road less traveled is sometimes fraught with barricades bumps and uncharted terrain. But it is on that road where your character is truly tested And have the courage to accept that you’re not perfect nothing is and no one is — and that’s OK.”
― Katie Couric

Why Utsayan Motors is different from other Start-ups

Our start-up is different in many aspects which we will discuss one by one.

You may have heard that generally start-up is formed when the students have passed out from colleges or during their job. But this start-up is not like that. It will be run by students who are in their year of study. It means they are studying as well as doing work side by side. This is the uniqueness of our start-up. You will be wondering what the advantage of this is.  We have discussed the same in following lines.

Our first point is that we are providing opportunities to students of Pre-final year, final year and fresh graduates. We have chosen students from various years as mentioned because it will help to learn from their seniors. Like Pre-final years students will learn from final year students and similarly final year students will learn from fresh graduates or experienced professional. It will create cross learning atmosphere and they will feel more confident because even they mistake someone will be there to rectify it. It will help them to express their idea more confidently. Working with less age gap always provides more fun at work and interest remain in work for longer duration. In addition, their thinking capacity will increase which will help in providing solutions to problems quickly. This will help in their future career too.

Our second point is that we are providing opportunities to students of different Engineering branches to work on single project. Before this they may have not got this opportunity to work like this. Most projects that are made involves maximum two Engineering departments. But our project will involve multiple Engineering departments. It will provide good learning experience for student’s belongings to different departments. It will provide them experience to work in a team and leadership skills will be enhanced to great extent.

And last but not the least, we are going to make our product from scratch. Otherwise majority of product are either modified or redesigned based on requirements. But here you will get opportunity to design each component based on your ideas and opinions. It is always fun to create a product from scratch. There will lot of mistakes and time consuming. But to make a best product it always takes time and our mistakes will become point of learning for our future projects.

In this way from working with inexperienced people to cross learning atmosphere and working from scratch makes our start-up different from others. It is like road less travelled.

Why working with us will provide extra edge and best time is now.

It is everyone dream to do something for the society and get fame for it. But due to lack of support and less opportunity a dream remains dream only. Only few of them are able to convert dream into reality but many of them are not. This leads to frustration and morale of person goes down. Being capable of doing they are not able to utilize their talent and it goes waste.

If they get opportunity their talent will not go waste and will be able to show their true talent and society will be benefitted through this. So, this type of opportunities which give chance to prove their talent are very less.

Utsayan Motors gives you opportunity to show the world your true talent. Here you will work as a leader. You will lead yourself with your thoughts and become what you want with your hard work. There is a saying that “What you think you becomes.”  You will work to achieve at any cost. Here you will get chance to prove your unsung talent and bring out dying will alive of doing something different from others.

It is an excellent opportunity to work as a team where students from various engineering branches will brainstorm to get the best ideas and work to achieve single goal.

Automobile is one of the creative fields where you can do unlimited innovations. If you are passionate of cars, bikes or any other automobiles and like different designs and complex machines which runs them and you want to create one. Then here is the good opportunity to fulfill your wish. Because we also believe that there is no limit to think so there is no limit to do innovations. So, open your mind and try to think as much as innovations as you can think of or do until you set a benchmark in innovations.  But you must remember that your innovation should be such that it is beneficial for the society and the people among whom we are living.  

It is the best time to work with us because as you know automobile is in midst of technological disruption. Slowly automobile industry is shifting its focus towards electric vehicle segment because of change in policy by government which aims for going 30% electric by 2030. Also, government initiative of Make in India, Vocal for Local and Atmanirbhar has made it clear that more products and its components will be made in India and will not be imported from other countries, which used to happen earlier.

Taxes and GST rates on selling of electric vehicles are reduced to great extent and FAME (Faster Adoption and Manufacturing of Electric Vehicles) schemes is there for promotion of electric vehicles in which government provides subsidies on purchase of electric vehicles.

Many startups like Ather energy, Emflux motors, Tork motorcycles has already established their market and by doing so they have proved that it can be done by young generations also. It requires strong determination and positive thinking to achieve any goal.

As everybody knows that nothing is made overnight. It takes time. Similarly making an electric vehicle is not overnight work. It may take a time of approx. 2 years. So, working from now itself will give results after two years

Come together and let us start working in a team to make a world a better place to live.

How I want my dream start-up to be.

I have a dream of running a start-up whose working style is different from others. Not regular 9 to 6 or 10 to 7 job. This is the start up that will be run by young engineering graduates. But what’s new in it? It will be run with an idea of students. Isn’t it different? Because you are studying and at the same time you are working also. Running a start up by giving an opportunity to young graduates who are studying, it is like dream come true but how one can work while studying. I mean, how I will come to office while studying? How I will spend 8 hours working alone with studying? These types of questions will be coming in your mind one by one. No need to lower your excitement. We have answer to all these questions. Neither you have to come office nor you have to work for 8 hours. You simply can utilize your area of work where you make practical projects such as labs, or any workshops of your colleges. You have to spend daily 2 to 3 hours of your precious time. Working for daily 2 to 3 hours while studying will create a lot of difference in your life. Just started doing it. Soon you will realize it.

Working on something that is related to well being of the future is exciting and at the same time challenging also. I am talking of electric vehicles which is the hour of need. So, we are going to work on to make innovative electric vehicles from scratch. From designing to final product everything will be made by ourselves. I will be your mentor guiding you and motivating you at any stage, if required. We are going to work as a team. As a team player it becomes our responsibility to do our assigned task with full confidence and honesty. I want to work with those people who can think independently. Who can take bold steps and motivate others to do so. Who are creative and innovative and but not the least who are passionate and self-confident.

I want to give opportunity to young leaders who can lead their respective departments and apply appropriate strategy for growth of the same. I want everyone to work with full enthusiasm and enjoy their work. I want to create an friendly atmosphere where people greet each other with smiling faces without any reproach and complaint. Everyone understand their responsibility and work with full commitment. I want people to be frank and open minded and do not hide any things inside themselves. I want people should support each other irrespective of any belief, religion, creed and sex. One who can connect socially and help the needy ones in a society in which they are living. I know that after reading you also have understood that I want our company to be ideal for everyone which is impossible to make without your support. So, come and become a part of our dream team.

Does Electric Vehicles future remains bleak in India ?

With consistent rise in pollution level in India and lack of implementation of Electric Vehicle (From now on EV) policy. India is facing lot of challenges in EV segment. According to Economic Times "Seven most polluted cities in the world were in India out of 10."



 According to THE ECONOMIC TIMES "Since last three years national capital records poor air quality."


According to Republic World ."How long Delhi artificial lung took to turn from white to black under prevailing air pollution."


These data are shown not to create fear in your mind but to make alert and understand the present scenario of pollution in India. So that you can take right step to curb pollution using different measures which are discussed later. Rise in pollution has direct effect on health especially to person suffering from respiratory diseases. According to Business Standard 1.2mn Indians were killed in 2017 and is the third biggest cause of death.


According to India today "1 Lakh children under 5 years of age die from air pollution in India every year.


Exposure to particulate matter for a long time can lead to respiratory and cardiovascular diseases such as asthma, bronchitis, COPD, lung cancer and heart attack.

With such adverse impact on health and rise in pollution it has become necessity to look for alternate source. To control pollution and its adverse effects on health Government of India has taken several initiatives. Automobile which is considered to be biggest source of pollution due to tailpipe emissions of harmful gases such as HC, CO and NOx. Several initiatives has been taken to control the same. Like introduction of FAME (Faster Adoption and Manufacturing of Hybrid and EV scheme in 2015 which provided subsidies electric 2-3 wheelers, hybrid e-cars and buses. Many questions have been rising since government changed its intentions of going 100% electric by 2020 to 30% electric by 2020. Sudden decrease by 70% electric vehicles reduction and announcement of making global hub of manufacturing of electric vehicles Finance Minister Nirmala Sitharaman said in her budget speech.

Now the question arises will India will be able to switch to 30% electric by 2030 or will be able to become global hub of manufacturing of electric vehicles? According to Express drives  Nitin Gadkari announced that India does not need an EV policy. Amitabh Kant, CEO, Niti Aayog was quoted saying, “What we need is just action plans” backing Nitin Gadkari’s comment of “there is no need for any policy now,” leaving automakers in a fix once again.

Now the question arises if there is no need of EV policy now and is the need of action plans according to Nitin Gadkari so when the action plans will be implemented. In addition if the action plans is implemented how much time it will take to frame a policy and implement it. Because without policy it will be not possible to turn into electric mobility.

There are many limitations in FAME schemes as described by the company which has impact on selling of electric vehicles. According to LexQuest.


Fame 1 scheme was implemented in 2015 and Fame 2 in 2018. Since there are many limitations to be seen in these schemes after 3 years of its implementation. Then the question arises how government according to new proposal is to have only electric three-wheelers operating in the country by 2023, and only electric two-wheelers by 2025 without implementation of proper policy?

According to BBC news “In the financial year that ended in March 2019, about 3.4 million passenger cars were sold in the country against 21.2 million two-wheelers, according to data released by Indian automobile manufacturers. The number of three-wheelers sold totaled 0.7 million."

At this production rate will it be possible to achieve target of only electric three-wheelers operating in the country by 2023, and only electric two-wheelers by 2025. According to SMEV website there are 27 members of two wheeler manufactures, 15 members of 3 wheelers and 4 members of 4 wheelers. Are they enough to meet the required demand of 2/3/4 wheelers?

EV Components

Most of the parts of components of electric vehicles are imported from China. According to ET Auto "India short on EV parts Makers, To rely on Chinese Imports.

In the financial year 2018 alone, Chinese exports to India touched $4.3 billion, up 27% over FY13, with the automobile industry executives saying that there’s no sign of slowing down in the future. India imports ten times more auto components from China than it exports. Drive transmission, steering followed by electricals, interiors and engine components from China form a major chunk of the imports. The imports from China are mainly for EV components as we do not have a well-established EV partsmaking ecosystem in India. Due to lack of quality and high rejection rate of 20% in India to 3% of in China it has become necessity to increase dependency on China.

With quality standards on the cards for aftermarket products and the government mandating local content for EVs in the recently announced FAME-II policy for e-mobility, imports from China are expected to drop in the coming years. How India will be able to create EV parts making ecosystem in India with reduce dependency on China as mentioned in FAME-II policy? If it had resource and capability of manufacturing EV components in India then why it increases dependency on China?

With consistent India and China border tensions due to LAC and India banning 59 chinese apps. It has become difficult to do business as it was done before. The only option that is left is to start our own manufacturing ecosystem which will be able to cater the needs of existing EVs in India.

According to The Guardian"Indians call for boycott of Chinese goods after fatal border clashes."

In the upcoming future we will be able to see some local units manufacturing EV components to cater the need of EVs in India.

Vehicle Scraping

Everyone will be having one question in their mind that what will happen to our existing vehicles running on road, Will they will be bulldozed from the roads? As Union Minister Nitin Gadkari said at the Society of Indian Automobile Manufacturers’ convention in New Delhi. “I am going to do this, whether you like it or not. And I am not going to ask you, I will bulldoze it.” Later Finance Minister Nirmala Sitharaman made it clear that the government will continue to encourage electric vehicles, but without banning conventional internal combustion engine (ICE)-fitted automobiles. If the petrol and diesel powered vehicles are allowed to run then it will create big chaos on roads as the current situation is too worse. Day by day traffic is increasing specially in metro cities where the industries are in larger scales. India is facing lot of challenges on many fronts of e-vehicles whether it is related to manufacturing of components or developing infrastructure for e-vehicles such as building charging stations. Whether it is penetration of electric vehicles in market or framing policies. Whether it is scrapping of older vehicles or doing research on electric vehicles. Because without implementation of policy or proper framework it will be not possible to complete any of these work in phased manner. Now, we are going to start the new scrapping policy, by which old cars, trucks and buses will be scrapped," the Minister of MSME and Road Transport and Highways said. And he also said that we are ready with the policy and will be implemented soon.

Then the question arises who will bear the cost of compensation and which which Vehicles will be eligible for it? How it will be implemented and how electric vehicle will be available for everyone? Will it will be available for everyone? So there are many questions arises in one mind.

There are many questions left unanswered and we are still looking for answers. Because as per the current scenario in EV industry, future does not look green because there are many things to be done yet. Right from implementing policies to building infrastructure. It will take approx one to two years implementing various policies and checking whether it is implemented in a right way or not. Around 21 million petrol powered two wheelers were sold as compared to 51,000 units of electric 2 wheelers last year. Now the question is how electric two wheeler will be available to millions of users when it is sold in thousands by 2025?

Looking at the positive side there are many examples set by different countries such as China, Taiwan, Norway, US, Japan and many other countries where large number of electric vehicles are used. In 1998 Beijing capital city of China was one of the most polluted cities in world and it took 15 years to control the pollution and bring down the number from most polluted to least polluted cities in world.

It is also important for India to become self-reliant especially in EV industry and manufacture parts locally instead of depending on foreign companies. It will strengthen Make in India initiative taken by Government of India and create more jobs in India and ultimately the economy will grew. Government should also focus on starting skill development programs which give skills on various sector of electric vehicles.

At the end I would like to request readers to understand the seriousness of this article and ask questions arising in your mind to government using any platforms. If you want to see future of yours and next generation bright and green then you should have answers of all these questions very soon, otherwise it will be too late. There are many others topics too to discuss but this is the most important topics to discuss right now. Who knows one day government will bulldoze everyone vehicles overnight such as demonetization was done overnight. Than it will be too late to ask questions because then everyone will be busy criticize the government decision.